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Rebranding Abortion Changes Nothing

August 10, 2014 Frontpage No Comments


One thing I have said time and again is that no matter how hard anyone tries, no one can ever sugarcoat abortion and change the horrible and heinous act that it truly is.
Ad Week Magazine recently published an article titled, “How 6 Ad Women Would Rebrand Pro-Choice, Updating a label that’s not resonating with younger women,” and The New York Times also published “Advocates Shun ‘Pro-Choice’ to Expand Message” in late July.
The mere fact that the abortion industry is trying its hardest to repackage their product, which is infanticide, is absolute proof that more and more young women are coming to the realization that abortion is nothing more than a euphemism for child murder.
The abortion industry and their well-paid lobbyists and politicians are tripping all over themselves and each other on how to rebrand something that has been exposed for what it is. Thanks to stories like Kermit Gosnell’s infamous “house of horrors” in Philadelphia and the ever-growing number of stories about women being injured and sometimes killed during abortion procedures at facilities across the nation, people are finally waking up.
Imagine if we tried to rebrand something like alcoholism as “pro-inebriation,” or heroin addiction as “pro-high.” How about child sexual abuse? Does anyone remember the North American Man-Boy Love Association? That’s what NAMBLA did; it put a positive spin, using the word “love,” to promote the sexual abuse of children.
These all sound pretty ridiculous, don’t they? Why then have we allowed the abortion industry to use “pro-choice,” when the only choice they speak of is death?
It was no mistake that the pro-abortion industry manufactured the term “pro-choice” around the same time Roe v. Wade became law in 1973. “Pro-abortion” just didn’t sound right, so something positive had to be spun about something so fundamentally negative.
What will the abortion industry come up with next? Oh, they’ve been using ludicrous terms like “reproductive justice” and “women’s health care” for a while now, but these are all lies because what does child murder have to do with reproduction, justice, women, or health care?
How about they call it what it really is? They can say things like: “I’m pro-me, myself, and I”? This phrase is honest and makes no attempt at painting abortion as nothing more than what it really is — a selfish act that serves only me, myself, and I.
The main goals of the advertising industry, as well as the news propaganda industry are to sell, sell, sell.
Their job is to take a simple item or idea and convince you that you not only need it, but that you want it, and not only that, but you also have a right to it. You deserve this thing because it is your choice and no one should stand in the way of your exercising your choice to have that thing, whatever it may be.
Planned Parenthood has always known the power of semantics, mainly because their founder Margaret Sanger was a terrific crooked used car saleswoman from the start.
“No woman can call herself free who does not own and control her body. No woman can call herself free until she can choose consciously whether she will or will not be a mother.” Right here, Sanger uses the word “free” twice, and shames women into thinking they aren’t free if they aren’t “controlling” their own bodies.
If a woman wants to consciously choose whether or not she wants to become a mother, she should probably stay away from any sexual act within her own control, but that is not what Sanger is saying. Sanger’s idea about a woman “controlling” her own body was to use the contraception Sanger was selling. You see? It has always been about money to Sanger.
When her contraceptives failed, naturally, as a businesswoman, she pushed and pushed for abortion until posthumously she got her wish granted in 1973.
Selling abortion in America is big business and right now they feel it slipping away as more and more abortuaries shut down and fewer people identify as being “pro-choice.” Any business that feels the pressure like Planned Parenthood must be feeling right now would be smart to start implementing its plan B, no pun intended.
Yes, that odor you smell coming from Cecile Richards’ office at Planned Parenthood headquarters is the stench of desperation. The abortion promoters and the abortion-friendly news propaganda machine are working overtime to try and repackage a spoiled package of evil and they can’t seem to find the magic formula to do it.
No bright bows or pretty ribbons or supposedly clever memes, messages, or outlandish platitudes will save them this time. America knows all about the huge abortion pig known as Planned Parenthood and no amount of lipstick and pearls can fool us anymore!

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(Rey Flores is a Catholic writer and speaker and can be reached at

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